Sweet Reveal, and It’s a Celebration!
Hold onto your sprinkles, because Crumbl Cookies isn’t just baking delicious desserts—it’s serving major authenticity energy! On August 25, 2025, Sawyer Hemsley, the co‑founder and Chief Branding Officer of the booming Crumbl Cookies empire, took to Instagram to publicly come out as gay.
Sprinkle of Authenticity
In his heartfelt post, Hemsley described the road to self‑discovery as “a journey of growth and honesty.” As someone raised in a devout Mormon household—complete with service on a mission in Mexico—coming into his truth wasn’t exactly a walk in the cookie dough. But instead of shying away, Sawyer chose kindness, empathy, and gratitude as his landing gear. His message quickly became a flood of love, with thousands of supporters rallying behind him online.
The Drama With a Cherry on Top
Let’s be real—Sawyer didn’t just drop this truth bomb out of the blue. Earlier, reality star Robert Sepúlveda Jr. spilled alleged private details in a TikTok post, attempting to out Hemsley publicly. Instead of letting that define his story, Sawyer took control—addressing it with grace, empathy, and authenticity—because the only narrative that matters is his.
Company with a Cookie Empire
A little backstory for the uninitiated: Crumbl Cookies was born in 2017, dreamt up by cousins Sawyer Hemsley and Jason McGowan. From Utah State University dorm life to an international franchise boasting over 1,000 locations, Crumbl’s meteoric growth is nothing short of viral genius
Why This Matters (and Feels So Good)
Besides being absolutely fabulous, Sawyer’s public coming out marks a moment of empowerment and representation. It shows how vulnerability, when paired with bravery, can spark joy, pride, and connection × even in industries obsessed with perfection.
Plus, his announcement isn’t just headlines and hashtags—it’s a reminder that even behind the perfect pink boxes and mouthwatering chocolate chip drool-fests, there are humans on a real journey. And guess what? That journey deserves to be celebrated.
Final Thought
So here’s to Mr. Hemsley—may your cookies always be soft, your steps always bold, and your truth always uplifting. In a world full of sugar, you just gave us a scoop of something deeper and infinitely sweeter.
